Case study · EZ Bombs
A new storefront, and a week of better conversion
Online Store · launch week Oct 5–11, 2026 compared with the week before (Sep 28 – Oct 4). Oct 5 included an email send, so every figure is also shown without it.
In the week the new homepage, cart drawer, menu and product pages went live, — of site visits ended in an order, up from — the week before (— if Oct 5, the day of an email send, is left out). Site sales averaged — a day, against —, while spending less on Meta ads.
Daily conversion rate
Sep 7 – Oct 10. Each day is one point; dashed lines are the week averages compared above (launch week = Oct 5–11).
Where the gain came from
Shopping funnel
Share of sessions reaching each step. Thick bar: launch week. Thin bar: week before.
Orders per day by visit source
Source Shopify recorded for the visit that placed the order.
More growth that week
All numbers
Rates are per session. "Per day" figures are daily averages over each window. Change compares launch week with the week before.
| Metric | 4 weeks before Sep 7 – Oct 4 |
Week before Sep 28 – Oct 4 |
Launch week Oct 5–11 |
Excl. Oct 5 Oct 6–11 |
Change |
|---|
Conversion rate test, launch week vs week before: z = —, two-sided p — (two-proportion z-test on completed-checkout sessions).
Site changes
Numbers match the markers on the daily chart.
| Date | What went live |
|---|
Signup popup test, Oct 5–11
Three popup designs split evenly by visitor. Signup rate is emails collected per popup shown.
| Design | Shown | Emails | Signup rate | Phones |
|---|